AMD Reportedly Tells ASUS, Gigabyte & Other GPU Partners To Brace For A Price Hike

It took a long while for pricing on modern generation graphics cards to finally stabilize, but unfortunately it may not last for long. Yet another warning of impending price hikes on AMD's Radeon GPUs is making the rounds and the reason is exactly what you think it is—rising memory costs as demand from the AI sector ravages chip supplies. If there's a silver lining, is that the rumored price hike could be lower than some thought (if at all).

To be very clear, nothing is official at this point. That said, the rumors are piling up. One of the more reliable indications came from PowerColor, which urged people in the market for a GPU to "buy before the last week of the year before prices kick up."

"This message isn't for people who are not planning on picking up a GPU. it is for the people ...