AMD May Soon Raise GPU Prices Thanks to DRAM Hikes

Even as AMD drums up excitement about next-gen chips, the company appears to be considering raising prices on its existing graphics processors. That's the word from Wccftech, which notes that AMD appears to have alerted some partners regarding price increases on Radeon GPUs. AMD hasn't publicly discussed pricing changes, so take this information with a grain of salt.

If price increases come to pass, it's not clear when they'll hit retailers. Given that we're entering the thick of the holiday shopping season, this seems like an inopportune time to push increased prices on customers. That's especially true if just AMD (or just Nvidia) jacks up the pricing. Shoppers are already dealing with strained budgets, so a sudden price increase from one of the two biggest GPU makers could translate into a boon for the one that holds steady.

As PCMag (our sibling publication) noted ...