Amazon’s Ring Adds Facial Recognition, Raising Privacy Questions

Ring’s new Familiar Faces feature uses facial recognition to identify visitors, offering convenience while raising fresh privacy and security concerns.

Your doorbell may soon greet your visitors by name… whether you want it to or not.

Amazon’s Ring is rolling out a facial recognition feature called Familiar Faces. And while it promises helpful alerts like “Mom at Front Door,” critics say it could also scan plenty of people who never signed up for a cameo.

As the feature rolls out, it’s already raising questions about how much AI belongs at the front door. The rollout begins in the US after its September announcement, positioning Ring as the latest smart home device to deepen its reliance on AI amid growing concerns about biometric data collection.

How Familiar Faces works

TechCrunch reported that Amazon introduced Familiar Faces at an event earlier this September, alongside updated Ring cameras ...