Amazon is pushing Alexa+ upgrades on Prime members – and users aren't happy about it

• Prime members are getting pushed into Alexa+
• Many users have complained about the compulsory upgrade
• It is still possible to revert back to old Alexa

Early last year, Amazon unveiled Alexa+, a next-gen upgrade designed to take on the likes of ChatGPT and Google Gemini. The rollout of the AI has been pretty slow since then, but now Prime members are being automatically upgraded – and many aren't happy about it.

As spotted by The Verge, numerous Reddit threads are relaying the upgrade message that some Prime members are getting. The upgrade "takes just a few minutes and won't require any action from you", according to the note.

There's no way to opt out of the upgrade – it happens automatically. However, users can still revert back to the old AI if they want to, by saying "Alexa, exit Alexa+" within range of one of their smart speakers or ...