Amazon introduces three personality styles for Alexa+

Amazon is offering a new way for Alexa+ users to customize the AI assistant's communication style. The company has introduced three personalities for Alexa+, so the assistant can adopt an attitude that is Brief, Chill or Sweet.

The Brief style will be exactly that: no small talk and no extra conversation. Chill is easygoing and seems to be inspired by caricatures of the surfer/stoner type, while the Sweet mode is almost aggressively perky and chipper. In the audio sample provided, when a user asks "Alexa, how's it going?" the Chill voice responds, "Life’s treating me well – all systems are Zen and the digital universe is spinning in harmony." In contrast, the Sweet one replies, "Absolutely fantastic! I’m radiating pure joy and ready to make your day incredibly amazing!"

Amazon explained that the three personality styles are based on five metrics: expressiveness, emotional openness, formality ...