Amazon Alexa+ Gets New Brief, Chill And Sweet AI Personality Modes

Amazon upgraded its longtime digital assistant to Alexa+ with AI smarts last year, in an effort to compete with other tech giants participating in the AI race. While it launched in a state that didn’t quite match what Amazon had promised, Alexa+ has gotten several improvements since its rollout and with its latest update it should offer much more personalized experiences.

The company announced that customers will now be able to set Alexa to one of three personality styles, which it says will provide an “experience more tailored than ever before” when the digital assistant responds to user queries. The three personality styles are Brief, Chill, and Sweet.

The Brief personality style is one where Alexa will offer responses that are shorter and more direct without any accompanying small talk or excess conversation. For those who want a little more interaction time, the Chill personality style will be a ...