Alexa+ can now swear, thanks to a new personality style

Amazon just unveiled a new personality type for Alexa+. The "sassy" option is reserved for adults and the company claims it will throw out censored curse words from time to time. Amazon describes this option as a combination of "unfiltered personality" and "razor-sharp wit, playful sarcasm and occasional censored profanity."

We aren't yet sure how the chatbot handles the censoring. Does it use a garden variety bleep or a replacement word like fudge or something? I managed to get it to say "damn" and "hell", but couldn't force anything more profane than that.

In any event, adult users have to jump through a couple of hoops to activate this mode. It won't work if there's an enabled Amazon Kids profile on the account and it requires additional security checks, like face scans. The company also warns people upon being selected that the new tone could ...