AI’s fourth wave is here — are enterprises ready for what’s next?

Yesterday’s emerging tech is now essential to business success — and the next wave is coming fast. To maintain competitive advantage through the next five years, which innovations must forward-thinking companies prioritize right now?

At VentureBeat’s Transform 2025, Yaad Oren, global head of SAP research & innovation and Emma Brunskill, associate professor of computer science at Stanford, spoke with moderator Susan Etlinger, senior director, strategy and thought leadership, Azure AI Microsoft, about the strategies needed today, for tomorrow’s transformative technology.

How the current landscape will shape the future

The fourth generation of AI — generative AI — marks a paradigm shift in what AI brings to the table, Oren said, outlining three major places it’s bringing significant value and disruption to the enterprise. The first is the user experience and how people interact with software. The second is automation on the application layer ...