AI-Powered Chatbots Reshape Holiday Gift Shopping

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On the first day of Christmas, my true love sent to me: something they found using an AI-powered chatbot, and which they probably searched for free.

AI is rapidly reshaping how people plan and purchase their Christmas presents, marking what analysts describe as the first truly AI-driven holiday shopping season.

As consumers turn to chatbots for inspiration, retailers are racing to adapt to a landscape in which algorithms increasingly mediate the relationship between brands and buyers.

Gift ideas

The BBC reports that when Rachael Dunfell began searching for a Christmas gift for her husband’s 21-year-old cousin, she knew only that he liked specialised racing ...