AI impersonation scams are sky-rocketing in 2025, security experts warn – here’s how to stay safe

• AI impersonation scams use voice cloning and deepfake video to convincingly mimic trusted people
• Cybercriminals target people and businesses through calls, video meetings, messages, and emails
• Experts say that independently verifying identities and using multi-factor authentication are key to protecting yourself

Imagine getting a frantic call from your best friend. Their voice is shaky as they tell you they’ve been in an accident and urgently need money. You recognize the voice instantly; after all, you’ve known them for years. But what if that voice isn’t actually real?

In 2025, scammers are increasingly using AI to clone voices, mimic faces, and impersonate people you trust the most.

The rise in this type of scam has been staggering. According to Moonlock, AI scams have surged by 148% this year, with criminals using advanced tools that make their deception near-impossible to detect.