AI bot web traffic is closing in on human usage, experts warn

• AI bots and scrapers could soon overtake human users on the internet
• Publishers are battling with dwindling click-through rates
• robots.txt instructions are largely being ignored

New data has claimed AI bots are rapidly taking over web traffic, with Tollbit information showing there was a new AI bot visit for every 31 human visits in the final months of 2025, up from 1:200 at the start of 2025.

At the same time, and with humans interacting more directly with AI, human visits fell by around 5% between Q3 and Q4 2025.

And it's clear human AI usage is responsible for this shift – while training crawls fell by around 15% between Q2 and Q4 2025, RAG bots rose around 33% and AI search indexers rose around 59%.