AI at the core: How Blue Star is reimagining cooling through tech-led innovation

As one of India’s most trusted names in air conditioning and commercial cooling solutions, Blue Star is quietly but decisively reimagining how technology can drive growth, efficiency and customer experience across its diverse businesses. In an exclusive conversation with Express Computer, Udit Pahwa, Chief Information Officer, Blue Star, shares how the company is leveraging AI, analytics and connected platforms to improve decision-making, accelerate execution, enhance customer experience and build a future-ready organisation, while keeping a sharp eye on ROI and cybersecurity.

Blue Star is a household name for residential air conditioning. However, it operates on a much larger scale, managing massive commercial installations in airports, malls, and factories.

The company’s technology journey spans consumer products, large infrastructure projects and commercial cooling solutions. According to Udit Pahwa, CIO of Blue Star, innovation is closely aligned with how each business operates.

“Blue Star is widely known as ...