AI and cloud security emerge as the top cybersecurity investment priority for companies in a shifting risk landscape: PwC

AI tops the agenda for cybersecurity leaders when it comes to cyber budget allocations, addressing cyber talent shortages, and bolstering cyber defence capabilities over the next 12 months, according to PwC’s 2026 Global Digital Trust Insights survey. 

The 2026 Global Digital Trust Insights is a survey of 3,887 business and technology executives conducted in the period from May to July 2025. The India edition of the global survey report focuses on the responses of the executives of 138 Indian businesses.

Less than or roughly half of organisations say they are “very capable” to address areas including Unpatched software updates (57%), weak authentication and access controls (55%), Lack of visibility into end points (55%), supply chain vulnerabilities (52%), with vulnerable connected products/devices (49%), insufficient network architecture (48%) and legacy systems (45%) among the weakest spots among the areas surveyed.

Sundareshwar Krishamurthy, Partner and India Cyber Leader, PwC India ...