AI adoption in the consumer industry: What 2026 will look like

The consumer industry is entering a decisive phase of transformation as artificial intelligence moves from experimentation to execution. Across retail, FMCG, consumer electronics and services, rising expectations for speed, convenience and personalisation are forcing businesses to rethink how they engage customers and run operations. By 2026, AI is expected to be embedded into the core of consumer businesses, shaping everything from demand forecasting and supply chains to marketing, service delivery and compliance.

From support function to competitive differentiator

Technology in the consumer sector is no longer confined to back-office efficiency. It is increasingly central to how brands differentiate themselves in crowded and price-sensitive markets. Customers now expect seamless digital experiences, tailored engagement and rapid fulfilment, while businesses must adapt quickly to shifting demand patterns and market volatility.

By 2026, AI will be a foundational capability rather than a series of pilot projects. Predictive analytics will help businesses anticipate demand more ...