AI adoption blueprint: Driving lasting enterprise value in India

By Khadim Batti, Co-founder & CEO, Whatfix

The surge in AI investments across Indian enterprises is truly remarkable, with 93% signalling plans to boost their AI budgets in 2025 and generative AI use having multiplied five times since 2023. However, beyond these impressive numbers lies a profound challenge: driving meaningful, large-scale adoption. Across the spectrum of companies, from nimble startups to established conglomerates, generative AI tools are becoming commonplace. Yet, their real success will be gauged not by mere usage stats but by their tangible impact on automating and improving core operational workflows. Achieving this requires shifting from one-off enablement campaigns to sustained, user-focused engagement models that skilfully address both technical and human factors.

The challenge that employees face towards AI adoption in Indian enterprises is not rooted in capability gaps or lack of enthusiasm, but stems from insufficient contextual understanding. Organisational experiences reveal that mandating users ...