Agentic tech sparkles at jewellery giant Pandora - here are some of the lessons learned to date

With the festive season upon us, many will doubtless be finding that Father Christmas has left them some Pandora jewellery in their stockings. The Danish retailer is the world's largest jewellery brand with a retail network of around 2,700 stores as well as a significant online presence.

It’s also a major user of agentic AI in the form of being a flagship user of Salesforce’s Agentforce platform as anyone who attended September’s Dreamforce jamboree in San Francisco would have heard. It’s a success story that got another airing in London yesterday at the Agentforce World Tour as Ricky Wilson, SVP Channels, Customers and Colleague Technology at Pandora, talked about the firm’s two primary use cases:

The first one is actually for this time of year in terms of, how can we be at our best at our busiest? When you imagine you're ...