Agentic Shopper: Why Machines Are the New High-Value Segment

The Thursday Night Scenario 2025: From Friction to Fluidity

To understand the magnitude of this change, let us compare two visions of a very simple Thursday evening in the winter of 2026. You are hosting a dinner party for five guests the next night and still need groceries, and an outfit for yourself—a very stylish jacket under $150.

The Old Way (The Friction Model):

You go to five different apps. You scroll endlessly through search results on “winter jacket.” You watch three unskippable ads. You read somehow-contradictory reviews-some say it runs small, some say it’s true to size. You look for a promo code that works. Switch to a grocery app for food and repeat. It is a fragmented, exhausting loop of attention-whoring noise.

The New Way (Agentic Model):

You ask your phone or smart-home device: “Restock the kitchen for a dinner party of five on Friday and ...