Adobe’s new Firefly AI assistant turns Creative Cloud into a single conversational interface

Adobe launched the Firefly AI Assistant, a conversational agent that orchestrates tasks across Photoshop, Premiere, Lightroom, Illustrator, Express, and Frame.io using natural language. Previously codenamed Project Moonlight, it enters public beta in coming weeks, integrates with third-party models including Anthropic’s Claude, and maintains context across sessions. Adobe also announced Firefly Image Model 5, Custom Models, and the node-based Project Graph workflow system. The launch comes as CEO Narayen prepares to step down and Adobe faces competition from Canva (260M MAUs) and Figma.

Adobe has launched the Firefly AI Assistant, a conversational agent that can operate across Photoshop, Premiere Pro, Lightroom, Illustrator, Express, and the Firefly web app to complete creative tasks described in plain language. Rather than switching between applications and navigating menus, a designer can tell the assistant what they need, resize a set of images for social media, colour-grade footage to match a brand palette, generate ...