Adobe's Firefly AI Assistant works across Photoshop, Premiere and other apps

Few creative software companies have embraced AI like Adobe, with the company embedding image, video, audio and vector generation tools into nearly all its apps. Now, Adobe is taking on AI apps like Gemini's Nano Banana with its new prompt-based Firefly AI Assistant. You simply describe the outcome you want and it will execute "complex multi-step workflows" across Photoshop, Premiere, Lightroom, Illustrator and other apps to achieve that result, Adobe says.

The complexity of apps like Photoshop creates a "barrier to entry" for users who may have a vision but lack skill, according to Adobe. That's where the FireFly AI Assistant comes in. It works much like ChatGPT and other prompt-based AI assistants, but it has Adobe's suite of powerful apps behind it to execute the required steps. "You no longer have to map the process. You can start from the outcome," the company says.

Adobe ...