Adobe Summit 2026 - Adobe gives CX an agentic makeover with the launch of CX Enterprise

Adobe is offering its customers a new package of end-to-end agentic automations as it opens its annual conference today. The flagship announcement is CX Enterprise, a new agentic platform that builds on the longstanding Adobe Experience Platform and incorporates the agentic orchestration capabilities launched at last year's Summit, as well as adding built-in integration to third-party platforms.

All of this connects into other Adobe components that are also getting agentic makeovers, including the Gen Studio content workflow platform with embedded brand governance, the customer journey optimization for B2B engagement, and a separate analytics layer. In common with other vendors, Adobe's agentic offering has evolved from a set of task- and role-based agents to a multi-purpose agentic assistant, in this case called the CX Enterprise co-worker. Sunil Menon, VP Adobe CX Enterprise Portfolio, explains:

Last year, we talked about Agent Orchestrator and a collection of purpose-built agents that really ...