Adobe and Runway partner to integrate generative video models into creative workflows

Adobe has announced a multi-year strategic partnership with Runway aimed at integrating generative video capabilities into Adobe’s creative applications. According to the companies, the collaboration brings together Runway’s generative video models and Adobe’s creative software portfolio to support AI-assisted video production for creators, studios and brands.

As part of the partnership, Adobe has been named Runway’s preferred API creativity partner. Adobe said this will allow it to offer customers early access to Runway’s latest generative video models through its own platforms. The first outcome of this collaboration is the availability of Runway’s Gen-4.5 model for a limited period within Adobe Firefly, Adobe’s creative AI platform, as well as on Runway’s own platform.

Adobe and Runway also stated that they plan to co-develop new AI-driven video capabilities that will be made available within Adobe applications, beginning with Adobe Firefly ...