ACT! CRM review 2026

ACT! CRM offers a comprehensive solution for small to medium-sized businesses, combining traditional contact management strengths with modern marketing automation. Its flexibility and customization options make it a solid choice, despite a somewhat dated interface.

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  Extensive customization options

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  Integrated marketing automation features

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  Flexible deployment options

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  Dated user interface

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  Steeper learning curve

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  Limited scalability for large enterprises

ACT! CRM, launched in 1987, is one of the oldest names in customer relationship management. It offers tools for small and medium businesses to manage customers, sales, and marketing. Interestingly, ACT! provides cloud and on-premises options, catering to both productivity- and security-focused businesses.

In my review, I found ACT! CRM to be a lot more than just a CRM platform. Like a few other small business platforms, it includes features for automating sales, marketing, and customer service. It also gives a complete view of customer interactions, helping businesses track data, manage sales, and run ...