Accelerating your marketing ideation with generative AI – Part 2: Generate custom marketing images from historical references

Marketing teams face major challenges creating campaigns in today’s digital environment. They must navigate through complex data analytics and rapidly changing consumer preferences to produce engaging, personalized content across multiple channels while maintaining brand consistency and working within tight deadlines. Using generative AI can streamline and accelerate the creative process while maintaining alignment with business objectives. Indeed, according to McKinsey’s “The State of AI in 2023” report, 72% of organizations now integrate AI into their operations, with marketing emerging as a key area of implementation.

Building upon our earlier work of marketing campaign image generation using Amazon Nova foundation models, in this post, we demonstrate how to enhance image generation by learning from previous marketing campaigns. We explore how to integrate Amazon Bedrock, AWS Lambda, and Amazon OpenSearch Serverless to create an advanced image generation system that uses reference campaigns to maintain brand guidelines, deliver consistent content, and ...