A sharp turn into Digital Experience - Sharp Inspire Expo 2026 paves the way

Traditionally a hardware vendor, Sharp has spent the last few years consolidating its European operations and reinventing itself as a technology company. In the past the bulk of its sales have been in the SMB market, but its recent acquisitions and restructuring has led to larger corporate customers, and it is now eyeing the enterprise space.

Yoichi Tomata, President of Sharp Europe, speaking at the Sharp Inspire Expo in Lisbon explained that the company’s positive brand legacy meant customers trusted Sharp, but innovations in AI means the way people work is changing and Sharp will be delivering more services to meet those demands. He said:

The existing Sharp customer experience encourages us to go in our new corporate direction, and pushes us to adjust to the needs of our customers today. We asked them what matters most when choosing technology, and the top three priorities were companies they can ...