A Labs prototype turns prompts into short, explorable 3D worlds

Google has put the video gaming industry on notice with the rollout of Project Genie, an experimental AI world-model prototype that generates explorable 3D environments from text or image prompts.

Google's Genie AI is nothing new (we've been reporting on its existence since 2024), but its appearance in Project Genie, now available to Google AI Ultra subscribers in the US, is.

Like many of Google's other experimental efforts, Project Genie is rolling out through Google Labs, where users can generate and explore short interactive environments from text or image prompts. Built on DeepMind's Genie 3 world-model research, the prototype lets users move through AI-generated scenes in real time and regenerate variations using revised prompts, rather than serving as a full game engine or production tool.

Youtube Video

Demos shown on Google's Project Genie website show various examples, like a cat exploring a living room from ...