'A' for AI, 'I' for insurance (2/3) - how AXA ranks human intelligence alongside its artificial counterpart

As it enters its fifth decade, AXA re-affirms its original 1980s mission statement to re-invent insurance. In 2026, that takes the form of a strategic plan called Unlock the Future and, of course, AI plays a large part in this.

CEO Thomas Buberl cites the AI thinking as another example fo what he pitches as AXA’s “entrepreneurial DNA”. AI will, he argues, transform the insurance business for the benefit of customers, as well as drive internal organizational change:

Our employees today are highly involved in the use related to AI in our business. A recent internal barometer shows that 70% of our people are optimistic when it comes to the future benefits coming from AI. Thanks to AI, we are moving forward the major levers of insurance for better risk pricing, better service quality and better customer experience, speeding up of technological developments for our coders to bring on ...