71% of Indian organisations tighten privacy after adopting AI

A new market report, The AI Privacy Equation: India Market Report, finds that around 93% of Indian organisations use artificial intelligence in some form and that 71% strengthened privacy measures following AI adoption. The study was conducted by Arion Research LLC and Zoho.

The report highlights a strong focus on governance and ethics within Indian enterprises. It finds that 61% of surveyed organisations have established an AI ethics committee, while 92% report having a dedicated privacy team or officer. The study also notes that roughly 65% of organisations allocate more than 20% of their IT budget to privacy-related protections.

Key areas of privacy concern cited by respondents include cloud storage of customer data, collection and retention of biometric data, and the use of customer interactions to train AI models. The report says organisations are adopting measures such as data minimisation, guardrails and ethics reviews as part of ...