5WPR Tapped as Agency of Record for Smart Desk Brand Beflo

5W Public Relations, one of the largest independently owned PR firms in the U.S., announces today it has been selected as the public relations Agency of Record for connected desk company Beflo.

Beflo selected 5WPR to spearhead a strategic media relations campaign aimed at elevating awareness and driving significant attention to its flagship product, the Tenon Smart Desk, in the United States market.

The collaboration between Beflo and 5W marks an exciting development in the dynamic landscape of smart office solutions. With the Tenon Smart Desk, Beflo aims to position itself as a frontrunner in the rapidly expanding standing desk market—leveraging its cutting-edge technology and ergonomic design to meet the evolving needs of modern workplaces.

“Beflo has designed a smart desk that fits seamlessly into consumer’s homes and improves productivity, wellness, and connectivity,” said Dara A. Busch, Co-CEO of 5WPR. “With workplace culture continuing to evolve at ...