2026 TVs are on the way soon, so there's no better time to buy a 2025 model — here are my top 4 picks as a TV expert

People tend to think of Black Friday and other sales events, such as Prime Day, as the best time to buy a TV. But there is another great time of year that is often overlooked: the end of a TV’s life cycle. The best TVs usually have a lifespan of 1-2 years before they are replaced by their successors. Most major TV manufacturers will release a new model every year, often around the same time.

LG and Samsung are first out of the gates in March and April, followed by TCL and Hisense in June/July, and Panasonic and Philips are usually in the latter part of the year, say August/September. Sony used to release in July, but has since reverted to a biannual release schedule for most of its flagship models.

But what does this mean for older models? Well, it usually means you ...