Tech »  Topic »  'You’ve heard about the SaaSpocalypse? And it isn’t our first. We’ve had a few of them': Salesforce CEO Marc Benioff bullish over AI market potential

'You’ve heard about the SaaSpocalypse? And it isn’t our first. We’ve had a few of them': Salesforce CEO Marc Benioff bullish over AI market potential


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  • Marc Benioff says AI has created another "SaaSpocalypse", just as cloud did
  • Salesforce has changed direction to become an agentic AI platform
  • Agentic AI could increase company revenue by 50% in four years

Salesforce CEO Marc Benioff has warned of a "SaaSpocalypse", whereby traditional software vendors are coming under threat from AI tools, and particularly, agentic AI.

The moment "isn’t our first" SaaSpocalypse, Benioff said, referencing previous shifts such as the move from on-prem to cloud.

However, just like the move to cloud, vendors who choose to get in on the action and modernize could actually benefit rather than being left behind.

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SaaS is now under threat from AI, not just cloud ...


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