YouTube will exclusively stream an NFL game for free

YouTube will be streaming an exclusive NFL game in its entirety for free worldwide for the first time ever. After becoming the official home of NFL Sunday Ticket in 2023, YouTube has been pushing to expand its reach in the high-stakes, multibillion-dollar world of NFL coverage and broadcast rights.

The Google-owned streaming company has secured the exclusive rights to broadcast one of the NFL’s opening week games on Friday September 5 live from Brazil. The São Paulo spectacle will take place the day after the Thursday night NFL KickOff game between the Eagles and the Cowboys. The 2025 NFL regular season will feature seven international games, a record for the league.

In an NFL press release, YouTube’s chief business officer Mary Ellen Choe said, "Streaming the Friday night game to fans for free around the world will mark YouTube's first time as a live NFL ...