'You’re holding it wrong': 11 iconic phrases that define Apple's last 50 years, from genius highs to embarrassing lows

We're celebrating Apple's 50th birthday with a week of content about the tech giant. It covers everything from personal recollections from our writers to the greatest — and worst — Apple gadgets as voted by you, and you can read it all on our 50 years of Apple page.

So much of Apple’s 50-year history can be told not just through the products it’s launched, but through the words and catchphrases that have sprung up around them.

Of course, many of these have been carefully crafted by the now well-oiled Apple marketing machine, through famous ad slogans and keynote soundbites. Others have been jibes from the company’s critics or frustrated users — there’s even been the occasional PR misstep from Apple itself.

Pull them all together, and this lexical timeline tells a bigger story about how Apple has built its ...