Your chats with Meta AI will start affecting what ads you see on Facebook and Instagram

• Meta will begin using conversations with its Meta AI assistant on Facebook and Instagram to personalize ads and content
• There is no opt-out
• Conversations in WhatsApp won't be used for ads for now

Talking to the Meta AI chatbot on Facebook or Instagram will start influencing the kind of ads and other content you see in a few months. The tech giant announced that the plan to use your interactions with the AI assistant to adjust what you see will begin on December 16. And you won’t be able to opt out. Meta will start notifying users of the update this month.

"Whether it’s a voice chat or a text exchange with our AI features, this update will help us improve the recommendations we provide for people across our platforms so they’re more likely to see content they’re actually interested in ...