Your browser has ad tech's fingerprints all over it, but there's a clean-up squad in town

Opinion There are few tech deceptions more successful than Chrome's Incognito Mode.

Alongside its fellow travellers in other browsers offering Private Browsing and the like, the name and the impression is given that this is some sort of cloaking mode that shields us from the myriad privacy mosquitoes on the web, drinking the blood of data while infecting us with marketing malaria.

There is no such protection. That fedora-toting spy in the logo peering through binoculars is still looking at you and what you're doing.

Incognito Mode deletes some local data when it's done, but that's it. It's not even very good at that: if you think it vanishes your browsing history during a session, check out your system's local DNS cache afterwards. What it doesn't touch is everything that identifies you to interested parties while you're out on maneuvers, like your ...