You can preorder Apple's new devices this week: iPhone 17, Watch 11, AirPods Pro 3 and more

Apple just unveiled its new iPhone 17 lineup, plus new Apple Watches, and the AirPods Pro 3. We have the details on where and when you can buy and preorder these devices, and for how much.

Apple's anticipated annual fall event is here, which means new devices. During the live-streamed event, Apple announced the new iPhone 17 lineup -- including the brand-new iPhone Air -- the Apple Watch Series 11, the Apple Watch Ultra 3, the Apple Watch SE 3, and the AirPods Pro 3.

Also: Apple Event live updates 2025: Everything announced

Preorders for the three new Apple Watch models and the AirPods Pro 3 start today, while preorders for the iPhone 17 lineup start this Friday, Sept. 12. All the new devices will be available on Friday, Sept. 19.

Here's where you can preorder the devices, and how much each new product costs.