Xbox CEO Considers Making Game Pass Cheaper And Bundling Netflix

Asha Sharma took the reigns as head of Microsoft’s Xbox gaming division a little over a month ago and has already signaled a very different strategy for the company. In an interview with The Information, Sharma discussed some of the potential changes coming to its subscription service, Game Pass, including the possibility of partnering with Netflix to offer players a bundle.

After repeated price increases that have been applied to every tier of Game Pass, with Ultimate hitting $29.99 a month, Sharma is looking to make the Xbox ecosystem more affordable. One of the goals the new CEO has set is to make "future consoles and products like Game Pass more enticing to a broader range of customers," and one way of doing that is to "offer lower-priced tiers."

Sharma didn’t share many details on these lower cost tiers, but one likely option is to offer an ...