X Blocks EU Ads Account After €120m Fine, Escalating Clash Between Elon Musk and Brussels

X shut down the European Commission’s ad account after a €120M DSA fine, sparking a tense clash over transparency, platform rules, and rising political fallout.

X has terminated the European Commission’s advertising account, just days after Brussels issued a €120 million penalty against the platform for violating transparency rules under the Digital Services Act (DSA).

The shutdown came directly from X’s Head of Product, Nikita Bier, who accused the Commission of misusing the platform’s tools to boost visibility of its post announcing the fine.

“The irony of your announcement: You logged into your dormant ad account to take advantage of an exploit in our Ad Composer — to post a link that deceives users into thinking it’s a video and to artificially increase its reach,” Bier wrote on X. “As you may be aware, X believes everyone ...