Why the ROI of Enterprise AI Still Eludes Many Firms

Despite Billion-Dollar Bets, Tangible Returns Are Still Elusive for Global Firms Rashmi Ramesh (rashmiramesh_) • July 18, 2025

Enterprise spending on artificial intelligence has accelerated in the past two years, but as boards push for measurable returns on investment, executives are finding that the "R" in AI ROI is not just a number: it's a moving target.

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Companies have rushed to adopt generative tools and build AI-driven products, but measurable financial impact often lags behind. "We have many years to go before we get to the big leap required for impactful ROI - the kind that replaces jobs," said Ryan Kane, CEO of Soaring Towers, a firm that supports enterprise AI deployments. "People tend to think we are much closer ...