Why RevOps is getting attention from the C-Suite

We hear a lot about Revenue Operations (RevOps), but what exactly is it, how does it work, who’s involved in it, and how much importance does the C-Suite give it? These are all good questions, some of which are answered in Salesloft’s latest research. The rest? Well, I did a little research myself.

RevOps is a strategic business function that brings sales, marketing, and customer success to work together towards an organization's revenue goals. Although not exact replacements, you may also hear the terms Revenue Intelligence and Revenue Orchestration used in the same discussions.

Maybe the biggest misconception is that RevOps is simply another name for Sales Operations. And I get that. After all, much of the time I’ve heard the term, it’s usually in the context of improving Sales. Too often, it does seem that Sales is the driving force, with Marketing and Customer ...