Why Celonis' new Chief Customer Officer believes AI will drive top-line growth, not just cost savings

Process intelligence vendor Celonis has appointed Deutsche Bank and SAP veteran Dilipkumar Khandelwal as its new Chief Customer Officer, bringing with him a distinct perspective on enterprise AI strategy. While most companies focus on using artificial intelligence to reduce costs and improve operational efficiency, Khandelwal believes they're overlooking a more significant opportunity.

His thesis centers on revenue generation rather than cost reduction—using AI to create entirely new business models and income streams.

Khandelwal brings 25 years of experience across both sides of the enterprise software equation, building products at SAP and implementing them at Deutsche Bank. This dual perspective has shaped his understanding of why many enterprise AI projects fail to deliver transformative results. Speaking with diginomica, he explains:

I've been on both sides of this journey, and it makes you realize that there are things which you can do a little bit more early in the ...