Why AI’s investment must materialize for the C-Suite

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While confidence in AI’s ability to drive future revenue has never been higher, many organizations are still grappling with the practicalities of embedding the technology into the heart of their business.

New research shows 77% of UK and Ireland executives now expect AI to significantly contribute to their revenue by 2030, up sharply from just 37% today.

Yet only 27% have a clear view of where that revenue will come from. Investment is accelerating and, with predicted AI spending surging in the next four years, leaders are acutely aware that without integration into core processes, these goals risk never materializing.

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