Which AI chatbots are ad-free? It's time to look beyond ChatGPT

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ZDNET's key takeaways

• ChatGPT is beginning limited ad testing for some users.
• Anthropic released Super Bowl ads making fun of ads inside AI chats.
• Let's break down which AI chatbots have ads or plan to roll them out.

OpenAI recently announced plans to begin testing ads in ChatGPT for Free and Go users, and the reaction has been … a lot.

Even though the company was clear about who will see ads and how they will appear in conversations, that has not stopped at least one rival from piling on the criticism. In addition to a blog post clarifying its stance on ads, Anthropic went loud, rolling out four Super Bowl commercials that mock an unnamed AI assistant for suddenly pivoting from sycophantic responses to hard sells.

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