WhatsApp’s Status Tab Set to Feature Ads as Meta Monetizes Platform
gbhackers
WhatsApp, the world’s most popular messaging app, is entering a new era as Meta officially begins rolling out advertisements within its Updates tab—a move that marks the platform’s most significant shift in monetization since its inception.
The announcement, made on June 16, signals WhatsApp’s intent to leverage its vast user base of over two billion monthly active users and the 1.5 billion people who visit the Updates tab daily.
A New Home for Ads: The Updates Tab
The Updates tab, which houses both Status (WhatsApp’s version of Stories) and Channels, will be the exclusive venue for these new advertising features.
Ads will appear in the Status section, allowing businesses and organizations to promote products and services through ephemeral stories that disappear after 24 hours—mirroring the ad experience on Instagram and Facebook.
Users scrolling through friends’ statuses or exploring ...
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