What You See Isn't Always What You Get: The Hidden Strategy Behind Product Design
hackernoon.com
Study: Product design is more than just an engineering feat; it's a strategic decision. Factors like firm prestige and customer sophistication play a significant role. The study introduces the concept of Janus-faced product architecture.
Have you ever wondered why some products just feel right, perfectly integrated, even when they're made of many different parts? Or why a seemingly simple design can be a powerful competitive weapon? A fascinating study by Sheen S. Levine and Johannes M. Pennings, titled "What You See is not What You Get: Product Architecture and Corporate Strategy," delves into these very questions, revealing that product design is far more than just an engineering feat; it's a critical strategic decision that impacts everything from firm performance to consumer perception.
This research, drawing insights from technology, operations, and organizational theory, explores how decisions about product architecture — the composition and interdependency ...
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