What is Amazon Grocery? Everything to know about the new budget shopping site

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ZDNET's key takeaways

• Amazon Grocery offers 1,000+ products for budget shoppers.
• Amazon Fresh and Happy Belly merge under one label.
• Amazon shifts focus to online grocery over physical stores.

Amazon is going all in with a new line of affordable grocery products as a way to compete against major supermarket chains. The company's brand, Amazon Grocery, offers more than 1,000 products across various categories.

Online grocery strategy

Amazon Grocery is a private-label brand that targets "price-conscious" shoppers, offering most products under $5. The brand offers products across all grocery categories, including fresh produce, meat, seafood, dairy, pantry essentials, snacks, and everyday items such as paper towels and other household goods.

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