What happened to iRobot can happen to anyone

The company which popularized robot vacuum cleaners around the world has filed for Chapter 11 bankruptcy. iRobot, makers of the Roomba, has been synonymous with the category since its inception, but its star had dulled in recent years. The company plans to sell its assets to its primary supplier, China’s Picea Robotics, in the hope of maintaining its business.

Everyone’s got a strident opinion as to why iRobot fell from grace. The rugged individualists blame limp regulators on both sides of the pond (and their hatred for big tech) for blocking Amazon’s attempted purchase in 2023. Those on the hardware side of the fence say iRobot’s refusal to embrace LiDAR for navigation until this year left it behind rivals.

Then there’s the geopolitical experts, who can point at China’s industrial policy, subsidies and favorable regulatory ...