'We're by far the most successful player in home theater': why Sonos CEO Tom Conrad isn't worried about LG and TCL muscling in on his turf with Dolby Atmos FlexConnect

Ahead of Sonos' recent launch of its new Sonos Play and Era 100 SL speakers, I got to speak to CEO Tom Conrad about what the company has been up to since its last big launch, the Sonos Arc Ultra in 2024.

We talked about the new speakers, and then we spent a long time talking about what went wrong with the company's big app disaster that same year, what's still wrong with it, and how the company has changed to fix it — and Conrad was very candid in that talk, so I'd definitely recommend reading it if you've taken an interest in Sonos at all.

But one of the other big things that's happened in the time Sonos has been working on itself is the launch of Dolby Atmos FlexConnect. This is technology that lets you get a great home theater ...