Versatile Video Coding: the key to effortlessly accessible HD video streaming

When we sit down to watch our favorite TV series online, we rarely consider the streaming process – we just hit play. In reality, there’s a video codec seamlessly managing the compression and decompression of the data to deliver that effortless, high-quality viewing experience. For example, High Efficiency Video Coding (HEVC or H.265) has been one of the more widely used video standards across streaming platforms and consumer devices for the last decade.

In more recent years, Versatile Video Coding (VVC or H.266), the next generation codec launched, offering significantly improved video compression efficiency and performance over HEVC. The benefits of using VVC include streaming higher resolution content at lower bitrates, improved data efficiency and better visual quality.

However, while VVC delivers a superior performance to HEVC, widespread adoption of new codecs often takes time due to standardization process timelines, compatibility conditions and ...