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Unlocking business transformation: the power of marketing data and technology


In today’s fast-paced world, businesses face a perfect storm: rising customer expectations, talent shortages, and economic turbulence. The playing field isn’t level - while legacy organizations struggle to adapt, nimble start-ups are leveraging cutting-edge tech to disrupt industries. For established players, digital transformation isn’t just an option - it’s a lifeline.

However, even with the most detailed roadmaps and the best intentions, business transformation is not a guaranteed success. In fact, around 70% of these projects fail to deliver positive results – something that has already cost over $2.3 trillion globally. Early buy-in is crucial, but difficult to achieve when stakeholders do not see tangible results in the initial phases of a project.

Therefore, those looking to undertake transformation projects need to look for technologies and techniques that will enable them to achieve long-term ambitions as well as the first quick wins. This could generate more excitement around ...


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