Unity launches new Audience Hub for privacy-first ad campaigns

Unity today announced the launch of its new Audience Hub, which combines the company’s own privacy-first insights with third-party data sources to offer advertisers curated audience targeting. According to Unity, this new Hub offers audience intelligence without compromising data. The Audience Hub is now available to advertisers in the U.S. and Canada, with plans for a full global rollout soon.

The Audience Hub is powered by Optable, with Experian as its initial third-party data partner. With the Audience Hub, marketers can build custom audiences and activate through Unity’s mobile apps and games, or through CTV via partnership with Roku. According to beta tests, brands using Audience Hub saw an 102.6% increase in click-through-rate and a 103.6% uplift in engagement.

Crystal Jacques, Experian’s VP of enterprise partnerships, said of the Audience Hub, “Experian’s 2,400+ audiences help brands precisely identify and engage the high-value ...